Heritage Bread Pudding is a Queens-based CPG startup founded by Tiffany and Ramon Campos, built on Tiffany's grandmother's recipe that has been passed down through three generations. During my time on the JWU design team, I led the redesign of their product packaging and elevated our team's brand refresh through a distinctive pattern inspired by traditional Puerto Rican kitchen and dining room tiles. I wanted to capture the nostalgic spaces where these cherished family memories were made. I also consulted on applying brand elements across the website that my teammates Tyler and Jacob developed, ensuring cohesive visual identity across print & web.